Services

Menu development and the numbers behind it.

We work with founders and operators at any stage — a single financial model, a menu overhaul, or a full launch — and scope engagements around exactly what's needed.

01

Menu Development

Full menu programs built and costed across breakfast, dinner, bar, and banquet — plus guest amenity programs, priced and specced the same way a menu is. The same work that drove a 10% food revenue increase at Park Hyatt Beaver Creek and a 30% average-check increase at Virgin Hotels Dallas.

02

Financial Analysis, Forecasting & Cost Control

MBA-trained budgeting, P&L review, and revenue forecasting, paired with hands-on food cost management — the same approach that cut food cost from 34% to 26% at Virgin Hotels Dallas while F&B revenue rose $1.6M year over year.

03

Menu Engineering & Pricing

Recipe costing, plate pricing, and menu-mix analysis built to hit a target average check and margin — not guesswork dressed up as a menu.

04

Pre-Opening & Launch Strategy

Menus, staffing, OS&E, and SOPs built from zero to opening day — proven across multiple ground-up hotel F&B launches, including the first JW Marriott in Dallas and Hotel Vin, which reached a Top 10 F&B ranking out of 120 Autograph Collection hotels within 6 months of opening.

05

Renovation & Capital Projects

Direct oversight of kitchen builds and renovations alongside contractors and ownership, including a $1M kitchen renovation at Park Hyatt Beaver Creek that increased production capacity and service volume.

06

Staffing, Training & Beverage Programs

Recruiting and training systems (including HACCP, SOPs, and JSAs), plus wine and beverage program development — the same approach behind a 20% wine revenue increase and a 2024 Wine Spectator Award.

07

Vendor Sourcing & Contract Negotiation

Established vendor relationships leveraged to secure better pricing, reliable supply, and favorable terms — instead of starting vendor relationships from zero.

Food. Vetted supplier relationships and pricing benchmarks across proteins, produce, and dry goods.

Beverage. Wine, spirits, and distributor relationships built for program pricing and allocation access.

Controllables. China, glass, silver, linens, and smallwares sourced and priced against real usage, not guesswork.

Contracts. Negotiation support on distributor agreements, service contracts, and vendor terms before you sign.

How We Work

Engagements scoped to where you are.

Full Business Plan

End-to-end: concept, market analysis, space planning, financials, and investor deck. Best for a new concept or a capital raise.

Focused Engagement

One piece done right — a financial model, a brand refresh, or a market analysis for a specific decision you're facing now.

Ongoing Advisory

Month-to-month strategic support as you open, grow, or plan your next location.

Next Step

Tell us where you are — we'll tell you what's next.

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