Précipice Consulting was founded on a simple belief: the restaurants that last are the ones where the concept, the numbers, and the room all tell the same story.
Jonah is an Executive Chef with over a decade of hands-on F&B leadership inside some of the country's most demanding hotel and hospitality brands — currently leading culinary operations at Park Hyatt Beaver Creek, an AAA Four Diamond resort. Before that: pre-opening Executive Chef for the first JW Marriott in Dallas, Executive Chef and Assistant F&B Director at Virgin Hotels Dallas, and Executive Chef roles across Marriott's Autograph Collection and Gaylord properties.
He holds an MBA with a concentration in Finance from Louisiana State University, on top of culinary training from The Culinary Institute of America and a B.S. in Culinary Arts & Food Service Management from Johnson & Wales. That combination — trained chef, trained operator — is the whole premise of Précipice Consulting: a concept has to work on the plate and on the P&L, or it doesn't work at all.
Three things guide every engagement:
Clarity first. A concept should be explainable in one sentence before it's explained in ninety pages.
Numbers that hold up. Every projection is modeled at realistic low- and high-end scenarios — no best-case-only decks.
Built to launch. A plan is only useful if it survives contact with a landlord, a lender, or an investor.
Re-concepted the three-meal restaurant at Virgin Hotels Dallas, lifting average check 30% while cutting food cost from 34% to 26% year over year.
Led the opening of Hotel Vin, a Marriott Autograph Collection property, to a Top 10 F&B performance ranking out of 120 Autograph hotels worldwide within 6 months.
Combined menu, pricing, and operational changes at Virgin Hotels Dallas drove F&B revenue up $1.6M in a single year.
2024 Chopped Champion (Food Network) · Top 100 Restaurants in the World, Travel Magazine, for Montage Restaurant · 2024 Chef of the Year nominee, Tastemaker Dallas · 2022 Rising Star Chef, Culturemap Dallas · featured on NBC Texas Today and Fox 4 News
